BUSINESS ACCELERATOR PROGRAM

PROPEL YOUR FITNESS BUSINESS WITH THE ACA BUSINESS ACCELERATOR PROGRAMME

The Business Accelerator programme will show you how to build and scale your own successful coaching business.

Working in person as a One-on-one authority or remotely from anywhere in the world....or both.

OUR NEXT INTAKE IS 1ST MAY 2023

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TARGET

Develop and target a niche that you’re passionate about and that excites you to serve every single day.

POSITION

Position yourself as a force and authority within your space, develop credibility and a competitive advantage over your competition.

MARKET

Ensure that the people who would benefit from your services know who you are and that what you offer them is perfectly and succinctly articulated.

DELIVER

Develop an exceptional service and positive customer experience that creates an abundance of results, referrals and social proof.

MANAGE

Manage your time and people so that your business can grow and scale without compromising your businesses long term vision.

I'M READY TO SCALE MY FITNESS BUSINESS

What some of our students have to say.

I started the ACA a couple weeks ago and it's already opening my eyes. The content is on point, I cannot wait for getting stuck into my next lesson. Would highly recommend it to anyone wanting to further their knowledge in the industry.

Jake King

This is serious value for money. In fact, I'm certain that however long you stay in this industry you will NEVER find a course that will give you so much and cost you so little

Richard Peterson

The ACA has given me balance..... peace. I am so very excited to be able to have 52 weeks of content that will become invaluable to me when I become a PT in the near future, teaching the truths that I am learning from the ACA!

Leann Sharpe

The ACA has already had a huge impact on me as a coach and business owner. Every piece of content so far has been applicable and helped me progress in areas I've been stagnant in for ages. Phil has educated me to not only coach better, but also enjoy my work with a new sense of clarity and direction. Phil's passion & experience is demonstrated in every sentence. It's not hard to see how much thought and effort has gone into his work. Thank you for caring Phil! –

Louisa Hornung

I recommend the ACA above all other courses I have ever encountered, In ROI terms, you will not get a better deal anywhere that I know of. I am currently engaged in my Masters for Exercise Science, an expensive and time consuming endeavour and I can honestly say I am getting more practical and useful information from the ACA than I am from the college program. I would recommend this program to anyone serious about enhancing all elements of themselves and their business.

Patrick Michael Jennings

This is the future in coaching and personal training. I've been a trainer/coach for over 6 years now continuously developing myself, from Poliquin to Precision Nutrition. This ACA content and its application is the best the industry hands down, nothing compares! I would love to meet Phil and thank him personally for his outstanding resources, experience, knowledge and material he is sharing to help make me become an outstanding coach.

Every Pt should be made to sit the ACA. In only three weeks I have already started applying content to clients and see notable results. My business is also making more sense and I'm feeling a lot more confident in expanding.

James Doolan

I've been on the ACA since it launched and haven't stopped reading and learning since then.

I've always found online learning hard to do consistently however the way Phil has put it all together has kept me coming back everyday to learn more and ultimately do more for me, my clients and my business.

So much amazing information and detail which has taken me way outside my comfort zone and made me see everything about me in a way I've not done before.

Best investment for me and my business I've done!

Mark Dini

I have completed several online educations programmes costing as much as 5 times the cost per month of the ACA yet the content within the ACA is the best I have seen by a long shot. The value for money is crazy, I would happily pay 10 times the amount without any hesitation. Phil's knowledge and understanding of every single area of the industry makes his content the best out there and my business wouldn't be the same without implementing what I have learnt from his seminars, free content and now the ACA. You would be a mug to miss out on the opportunity to upskill every area of your business. No brainer - get involved

Jack Williams

FULL PROGRAMME OVERVIEW

WELCOME AND COURSE OVERVIEW

Course Overview

The Industry

Resources

BUSINESS FUNDAMENTALS

Setting Business Standards

Identifying Your Niche & Target Audience

Mission Statement, Goals and Objectives

Business Analysis And Brand Identity

Time Management

Building Trust

ESTABLISHING BRAND POSITION AND EQUITY

Service Modelling & Pricing

What Is Brand Positioning and Equity

Positioning Yourself as an Expert and an Authority

Building Your Audience

Defining and Building Your Personal Brand

BUSINESS AND PERSONAL FINANCE

Understanding Business Formation and Revenue

Business Budgeting

Understanding Customer Value

Generating Business Capital

Business Accounting

Pricing and Perceived Value

Savings & Investments

PROSPECT AND MARKET PROFILING

Audience Acquisition and Building Customer Loyalty

Agglomeration of Your Audience and Business Expansion

Psychographics and Market Segmentation

Business Segmentation and Customer Service

BUSINESS STRATEGY AND SCALING

Developing a Business Strategy

Executing Your Strategy

Scaling Your Fitness Business

Secondary Revenue Streams

Partnerships and Collaborations

BUILDING AN ONLINE BUSINESS

Taking Your Business Online

Delivering An Online Service

Scaling An Online Offering

SOCIAL MEDIA AND CONTENT MANAGEMENT

Social Media Channels

Content Creation And Editing

Automation

Becoming A Better Writer

Setting Up Your Social Pages

Content Marketing & Social Analytics

SALES AND MARKETING

Understanding Marketing Types

Developing a Sales and Marketing Strategy

Developing a Marketing Budget

Leveraging

Online and In-Person Event Planning

Driving Sales

LEADERSHIP AND MANAGEMENT

The Difference Between Leadership and Management

Creating a Winning Company Culture

Hiring To Grow Your Business

Developing a Marketing Budget

Your Programme Leader

Phil Learney

Phil has been in the world of Strength and Conditioning and Personal Training for almost 30 years, delivering more than 30,000 one-on-one sessions and has educated in that time nearly as many coaches across a decade-long teaching career.

As an active coach, Phil was one of the most sought-after coaches in the country, plying his trade at the world-renowned Third Space and latterly at Ultimate Performance, where he was their Director of Education.

Phil continues to educate in multiple guises and has consulted with and delivered education to hundreds of businesses, including major industry players such as Virgin Active, Pure Gym, Until and corporate entities such as the Retail Trust and KPMG.

He built the ACA Business Accelerator to fill the enormous gap in Business knowledge and guidance that exists and continues to exist for coaches..