JOIN THE 24-WEEK BUSINESS ACCELERATOR PROGRAMME AND WORK WITH PHIL AND THE HIS TEAM TO SCALE YOUR FITNESS BUSINESS.
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The ACA Business Accelerator will provide you with direction and principles that allow you to:
TARGET
Develop and target a niche that you’re passionate about and that excites you to serve every single day.
POSITION
Position yourself as a force and authority within your space, develop credibility and a competitive advantage over your competition.
MARKET
Ensure that the people who would benefit from your services know who you are and that what you offer them is perfectly and succinctly articulated.
DELIVER
Develop an exceptional service and positive customer experience that creates an abundance of results, referrals and social proof.
MANAGE
Manage your time and people so that your business can grow and scale without compromising your businesses long term vision.
What some of our current students had to say 10 days in to the first cohort......
In one word - ‘Detail’ ok 2 words and ‘Support’!
Am blown away by the level of attention to detail in actually building business foundations.
Communication is instant and is caring in nature understanding individual circumstances.
I have already recommended this to others
Hayley Phillips
The first 10 days of this course has been nothing short of extraordinary and I would of paid 10x the amount I paid.
Working with Phil and his team isn’t about quick financial wins and trying to make as much money in the shortest time possible but it's about setting up the foundations of a strong business that will build a business for the long term.
Having worked with different coaches and been in different business masterminds this is what I was missing. The other programs were all about quick wins and sales, sales, sales. The support and structure of this course is what any coach/business owner should implement first before trying to turn a huge profit as this will set you up for long-term success and a business that you love and can thrive in!
Taran Gauld
In an industry that is saturated with gurus, 'mentors', and people promising the world, the ACA business accelerator is worlds apart. The standard at the very outset is immediately higher than that of anything else I have experienced.
What is crystal clear here is that we are building professional organisations that are aimed at serving a specific demographic exceptionally well. The coaches who join the accelerator will undoubtedly create a huge positive impact within this industry.
Sam Cleever
If you want to start or upscale your business, this is the course for you if ……you are willing to put the work and effort in, You will get results out of it. I have already made such good progress in 10 days that would have taken me months to do! Thanks Phil and team!
Clare Fagg
Considering this is a business course as apposed private mentoring. I can say I am highly impressed with the levels of support, detail and accountability. Looking forward to the next 20+ weeks.
Taurean O'Sullivan
I'm 10 days into the course and from this short period its incredible to see the effort and detail thats gone into the content and structure of the learning materials. I never expected this much depth, I had no idea there were levels this deep to a fitness business! Very excited and motivated to push my limits, learn and progress with this business course!
Jools Newsome
BOOK A CALL WITH PHIL TO SEE HOW THE BUSINESS ACCELERATOR CAN HELP YOU
Your Programme Leader
Phil Learney
Phil has been in the world of Strength and Conditioning and Personal Training for almost 30 years, delivering more than 30,000 one-on-one sessions and has educated in that time nearly as many coaches across a decade-long teaching career.
He built the ACA Business Accelerator to fill the enormous gap in Business knowledge and guidance that exists and continues to exist for coaches. Designing the course to build established, credible and profitable fitness businesses.
He built the ACA Business Accelerator to fill the enormous gap in Business knowledge and guidance that exists and continues to exist for coaches. Designing the course to build established, credible and profitable fitness businesses.
As an active coach, Phil was one of the most sought-after coaches in the country, plying his trade at the world-renowned Third Space and latterly at Ultimate Performance, where he was their Director of Education.
Phil continues to educate in multiple guises and has consulted with and delivered education to hundreds of businesses, including major industry players such as Virgin Active, Pure Gym, Until and corporate entities such as the Retail Trust and KPMG.
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FULL PROGRAMME OVERVIEW
WELCOME AND COURSE OVERVIEW
Course Overview
The Industry
Resources
BUSINESS FUNDAMENTALS
Setting Business Standards
Identifying Your Niche & Target Audience
Mission Statement, Goals and Objectives
Business Analysis And Brand Identity
Time Management
Building Trust
ESTABLISHING BRAND POSITION AND EQUITY
Service Modelling & Pricing
What Is Brand Positioning and Equity
Positioning Yourself as an Expert and an Authority
Building Your Audience
Defining and Building Your Personal Brand
BUSINESS AND PERSONAL FINANCE
Understanding Business Formation and Revenue
Business Budgeting
Understanding Customer Value
Generating Business Capital
Business Accounting
Pricing and Perceived Value
Savings & Investments
PROSPECT AND MARKET PROFILING
Audience Acquisition and Building Customer Loyalty
Agglomeration of Your Audience and Business Expansion
Psychographics and Market Segmentation
Business Segmentation and Customer Service
BUSINESS STRATEGY AND SCALING
Developing a Business Strategy
Executing Your Strategy
Scaling Your Fitness Business
Secondary Revenue Streams
Partnerships and Collaborations
BUILDING AN ONLINE BUSINESS
Taking Your Business Online
Delivering An Online Service
Scaling An Online Offering
SOCIAL MEDIA AND CONTENT MANAGEMENT
Social Media Channels
Content Creation And Editing
Automation
Becoming A Better Writer
Setting Up Your Social Pages
Content Marketing & Social Analytics
SALES AND MARKETING
Understanding Marketing Types
Developing a Sales and Marketing Strategy
Developing a Marketing Budget
Leveraging
Online and In-Person Event Planning
Driving Sales
LEADERSHIP AND MANAGEMENT
The Difference Between Leadership and Management
Creating a Winning Company Culture
Hiring To Grow Your Business
Developing a Marketing Budget
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